More small firms need to engage customers online, says FSB report
New research from FSB has found that there are many small firms that risk being uncompetitive by not having their own website.
The latest report from the Federation of Small Businesses (FSB) revealed that one in four UK small firms run their business without a professional website and only a third use their websites for sales.
According to the FSB, by not using the internet as a marketing tool, jobs and growth on local high streets could be under threat. The non-profit organisation, which promotes and protects the interests of both the self-employed and owners of small firms, is now re-launching it’s ‘Keep Trade Local’ campaign in order to highlight the need to save the UK’s small and local stores.
Mike Cherry, National Policy Chairman, Federation of Small Businesses, said, “Once the high street starts to go into decline it can be difficult to revive. But with the right measures from councils and local authorities the tide can be turned. We are supporting Local Business Week and its pledge for shoppers to buy three things on their local high street.
“However, we also want to see small firms maximise the opportunities that technology presents, so they can be competitive and grow their business and have a positive impact on the communities they rely on for business.”
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